I included some Emerica Shoes and the Baker Reynolds Board in my last Stay Gold post. It’s been just about three weeks since the video release and other companies are joining the Stay Gold collaboration and releasing their own merchandise. I found a few flyers for the various products and decided I’d gather them together as a post. It’s interesting how Emerica are leveraging their video and creating income streams from the merchandise of not only their shoes, but also the companies that the team rides for. In this era of YouTube, and the various sections appearing on the internet quicker than Emerica could pull them off, this is perhaps a way companies can pay for those large video projects. The book made people want to get an original copy, and I’m sure that was a success, as supplies tended to dry up pretty quickly. The promotion of other companies through the video is also a win win for both Emerica and the other companies, who will undoubtedly get sales from the publicity that this amazing video brings. The products look pretty cool and I’m sure they will sell well.
Archive for the ‘book’ Category
Andrew “THE Boss” Reynolds comments on the Video and other things with Thrasher’s Jake Phelps.
Another interview of Reynolds about Stay Gold by the Active Ride Store.
Stay Gold features sections by Aaron Suski, Andrew Reynolds, Brandon Westgate, Braydon Szafranski, Jerry Hsu, Kevin Long, Bryan Herman, Ed Templeton, Leo Romero, Marquis Preston, Collin Provost, Justin Figueroa, Jamie Tancowny and Heath Kirchart (as an easter egg).
The Bonus has Andrews’s Madness – looking at his OCD, a feature on Ed’s Book in the Deluxe version, Emerica Europe flow sections, an International Montage and US riders who are on the flow program.
The DVD has hidden footage (easter eggs) of Heath Kirchart (from the chapter select menu, select “back to main” menu item, hit right arrow button once on your remote, and ten hit enter on your remote) and the Barrier Cult (from the bonus menu, select “Andrew Madness” menu item, hit left arrow button once on your remote, and then hit enter on your remote).
Heath Kirchart has retired from skating in demos and videos, hence his reduced role in the video. His “hidden section” was a career summary rather than groundbreaking new footage. After the US premiere Justin “Figgy” Figueroa became pro for Baker.
Here’s Ed Templeton talking about the deluxe DVD set that includes a photographic book with 148 pages containing photographs of the Emerica team over the last ten years by Ed Templeton, Michael Burnett, Atiba Jefferson, and Mike O’Meally.
Some photos, with amusing comments from the Baker Boy’s Distribution blog on the Stay Gold World premiere.
Tags: Aaron Suski, Andrew Reynolds, Barrier Cult, bonus, Brandon Westgate, Braydon Szafranski, Bryan Herman, Collin Provost, easter egg, Ed Templeton, emerica, Emerica Europe, Figgy, footage, Heath Kirchart, hidden, Jamie Tancowny, Jerry Hsu, Justin Figueroa, Kevin Long, Leo Romero, Marquis Preston, part, Stay Gold
A few years ago I picked up the softcover version of Disposable: A History of Skateboard Art from the PSC in central Melbourne. It was written by Sean Cliver who worked for Powell-Peralta when they were Powell-Peralta, and later for World Industries, when they robbed Powell-Peralta of their industry crown. He is responsible for some of the most iconic skateboard graphics to hit the underside of a skateboard. I flew to New Zealand and read the first book pretty much cover to cover in the airplane. When the hardcover The Disposable Skateboarders Bible, also by Sean Cliver, came out in 2009, I ordered it as soon as it hit the online bookstores. Both really cool books that should be in a skateboarders library. Here is the link to the Disposable the web site giving some more information about the two books.
Anyway, there is a page off the book site called Disposable: random essays on skateboard art. It features mini articles about items of skateboard art and board collecting. It’s where Disposable: A History of Skateboard Art finished. I’m sure some of the entries will be incorporated into the next edition of the book… but why wait.