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I included some Emerica Shoes and the Baker Reynolds Board in my last Stay Gold post. It’s been just about three weeks since the video release and other companies are joining the Stay Gold collaboration and releasing their own merchandise. I found a few flyers for the various products and decided I’d gather them together as a post. It’s interesting how Emerica are leveraging their video and creating income streams from the merchandise of not only their shoes, but also the companies that the team rides for. In this era of YouTube, and the various sections appearing on the internet quicker than Emerica could pull them off, this is perhaps a way companies can pay for those large video projects. The book made people want to get an original copy, and I’m sure that was a success, as supplies tended to dry up pretty quickly. The promotion of other companies through the video is also a win win for both Emerica and the other companies, who will undoubtedly get sales from the publicity that this amazing video brings. The products look pretty cool and I’m sure they will sell well.
First off the mark were Baker
then Zoo York
and now Toy Machine.
On the wheel front we have from Hubba
from Ricta
and from Satori.
Me, I’m waiting for the Stay Gold Shoes in my favourite colour black.
Tags: Baker, emerica, Hubba, Ricta, Satori, Stay Gold, Toy Machine, Zoo York
