It’s a site decked out like a flat that features three action sports athletes (“the Residents”), a prize room (“Gear Room”) and a TV with action sports videos (“Watch the Stunts”) on it. The action sports athletes are: wakeboarder Brad Smeeke, BMXer Haimona Ngata and skateboarding’s Brett Band. I always have two feelings when I see these sites, first I’m happy that a skateboarder has the opportunity to be on this sort of thing and that someone from outside is interested in skateboarding, but then I get disappointed because it’s too mainstream and thus a little cheesy.
The site is pretty much done now and all the clips are up.
Here in New Zealand Code Red has a berry flavour, but in the US it’s cherry. In the States things have moved on as far as the flavours go, in addition to the CodeRed (Cherry), there is LiveWire (Orange) and Voltage (Raspberry, Citrus and Ginseng), as well as White Out (White-Colored Citrus) which is due out later this year.
Things have also moved on with the Green Label Sports too. In addition to the Dew Tour with footage here, Paul Rodriguez has a mini site. The tour must cost a bit to put on, and I doubt if it they would break even let alone make a profit. It’s cool that they have chosen to put money into our sport.
Another interesting feature on the US site is the “Green Label Art” Shop Series. Thirty-five skate shops across seven different regions in the US each created their own can design. Pretty cheesy, but it’d be cool to have your own can. Schidt colab.