Posts Tagged ‘World Industries’

Disposable

February 17th, 2010 by william | No Comments | Filed in book, history, industry, interview, nostalgia, web page
Disposable

The Disposable Skateboarders Bible

A few years ago I picked up the softcover version of Disposable: A History of Skateboard Art from the PSC in central Melbourne. It was written by Sean Cliver who worked for Powell-Peralta when they were Powell-Peralta, and later for World Industries, when they robbed Powell-Peralta of their industry crown. He is responsible for some of the most iconic skateboard graphics to hit the underside of a skateboard. I flew to New Zealand and read the first book pretty much cover to cover in the airplane. When the hardcover The Disposable Skateboarders Bible, also by Sean Cliver, came out in 2009, I ordered it as soon as it hit the online bookstores. Both really cool books that should be in a skateboarders library. Here is the link to the Disposable the web site giving some more information about the two books.

Anyway, there is a page off the book site called Disposable: random essays on skateboard art. It features mini articles about items of skateboard art and board collecting. It’s where Disposable: A History of Skateboard Art finished. I’m sure some of the entries will be incorporated into the next edition of the book… but why wait.

Sean Cliver has this very good interview on the Slap site and this amusing Fives on the Crailtap site, both make good reading.

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World Industries Tour Auckland 1994

February 8th, 2010 by william | No Comments | Filed in Auckland, history, nostalgia, tour, video

With the Girl Tour hitting Auckland on the 19th of February I remembered I had some footage that I’d shot in 1994 of another Demo in Auckland when the World Industries Team toured. The venue that they held it in was a rollerskating rink.

World Industries Tour Auckland 1994 from William on Vimeo.

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Powell, World, Girl – Evolution and Changing Fashion

February 1st, 2010 by william | No Comments | Filed in history, industry, nostalgia

A couple of cool posts on the Chrome Ball Incident featuring first some really cool iconic ads.

The first is when World started up and the shit they gave the other established companies, and the shit they got back.
chrome ball incident #418: pigs and pitchforks

The second is when all the riders up and left World to form their new company; Girl.
chrome ball incident #113: paradigm shift

I remember the ads, but had forgotten how brutal it all was. I also remember how sudden it was, and how skateboarding fashion changed virtually overnight. I guess Rocco got in turn what he gave the established companies, once he became one of them.

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